Story of Day Natural

In this vibrant land of China, there is a name that is closely linked to green, health and innovation – Xi’an DayNatural Biotechnology Co., Ltd. (“DayNatural Biotechnology” for short). As a company focusing on the research, development, production and sales of plant extracts, it has been shouldering the mission of exploring the mysteries of nature and benefiting human health since its inception.

The story begins with a deep insight into and infinite admiration for the power of nature. At the end of the 20th century, a group of scientists and entrepreneurs from different fields gathered together because of a common belief. Among them were professionals in chemical protection engineering, explorers of biotechnology, and senior experts in the pharmaceutical industry. Faced with the urgent demand for natural and healthy products in the market at that time, they decided to set up a company that focused on extracting pure and effective ingredients from nature for use in food, medicine and other fields. Thus, Yueda Biotechnology came into being.

As for the origin of the English name of “Yueda”, “Day Natural”, the company was originally called Dayue, and the English words “day” and “natural” were taken from the first letters. Later, the company made adjustments in the process of brand building or market positioning, and switched the names of “Yueda” and “Dayue”. The English name did not change for the following reasons.

Embodiment of brand concept: The English name “Day Natural” reflects Yueda Bio’s pursuit and commitment to nature, health, and daily (Day) life. As a company focusing on the research and development and production of plant extracts, Yueda Bio’s business is closely connected with nature and is committed to providing natural and healthy products. Therefore, the word “Natural” directly reflects the natural attributes and health concept of the company’s products.

Consideration of market internationalization: Yueda Bio’s customer groups are mainly distributed in the Americas, Europe, and Southeast Asia. When choosing the English name, the acceptance and cultural sensitivity of the international market were taken into consideration to ensure that the name can convey positive and positive messages in different cultural backgrounds.

Yueda Biotechnology knows that in the world of plant extracts, technology is the core and quality is life. The company has invested heavily in establishing a modern production line and R&D center, using advanced technologies such as low-temperature extraction to ensure that the active ingredients in plants are fully preserved while reducing the impact on the environment. Its main plant-based food pigments are bright and stable in color, widely used in food, beverages and other fields, and have won wide recognition in the market. In addition, the company continues to develop functional food raw materials and pharmaceutical intermediates, and is committed to providing more diversified solutions for human health.

Yueda Bio knows that it is difficult to gain a foothold in the fierce market competition alone. Therefore, the company actively cooperates with universities and scientific research institutions to establish a green chemical engineering technology research center to promote the integration of industry, academia and research. Through the integration of resources and complementary advantages, Yueda Bio has made many breakthroughs in the research and development and application of plant extracts, and many patented technologies have been successfully transformed and applied, which not only enhances the competitiveness of the company itself, but also injects new vitality into the development of the entire industry.

While pursuing economic benefits, Yueda Bio has never forgotten to give back to the society. The company actively participates in various public welfare activities, such as carrying out the “Elderly Health Education Tour Lecture Hall”, providing health lectures and health gift packages for the elderly in the community, and caring for the elderly group with practical actions. In addition, Yueda Bio has also sponsored a number of cultural and sports activities to help the harmonious development of society.

With its excellent product quality, leading technical strength and positive social responsibility, Yueda Bio has won a good reputation and numerous honors in the industry. In recent years, the company has won honorary titles such as “Enterprise with Outstanding Contribution to Scientific and Technological Innovation in 2023” and has become a leader in the industry. Facing the future, Yueda Bio will continue to uphold the corporate spirit of “innovation, quality, and responsibility”, continue to explore unknown areas, and contribute more wisdom and strength to the cause of human health.

The story of DayNatural Bio is a journey of dreams, innovation, quality and responsibility. In this journey, we have interpreted what is truly “green and healthy” with our actions, and also let us see the infinite possibilities of Chinese companies in the field of plant extracts.